Continuing its long standing and well established association with music, Heineken®, the iconic global beer brand, presents the Heineken Hed Kandi Hours! Hed Kandi, the specialist, dance floor disco record label is set to return to India with Heineken in a series of events aptly dubbed Heineken Hed Kandi Hours.
Originally a record label, Hed Kandi soon began hosting famous parties at Ibiza Town's Base Bar as well as exclusive after parties at Es Vive Hotel. The parties only got bigger and better with full season residencies at El Divino, Space and the storied EsParadis.
A hallmark of HedKandi parties is its production, live performers and a happy, care-free atmosphere that is distinct in a Hed Kandi event. With a focus on feeling good, freedom and glamorous good times, Hed Kandi has continued to grow into one of the biggest brands in dance music history. This continued success has seen HedKandi grow in popularity, touching fans in every corner of the globe.
And now Heineken, a purveyor of excellent, genre-spanning music experiences brings the best of Hed Kandi's dance floor mixes to four cities in India. Heineken's association with music has already been well established with the hugely successful Heineken Green Room. The Hed Kandi collaboration, with DJ Stuart Ojelay, Saxophonist Amiee Jay and Percussionist Chris Budd should further help Heineken's endeavor in providing fresh musical experiences. It is something that chimes perfectly well with the brand's positioning Open Your World.
Heineken Hed Kandi Hours will kick off in Delhi on October 5 at Lap, before moving to China House, Grand Hyatt in Mumbai on October 6, Penthouze in Pune on October 7 and Trader Vic's in Bangalore on October 10.