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What Tests Your Self-Control?
When it comes to choosing between a candy bar and healthy snack, our preference may not be a matter of free will. The decisions we make to indulge ourselves or exercise self-control depend on how the choices are presented. Certain words and concepts affect consumers' decisions for self-control or indulgence.
Consumer
choices
were
affected
by
the
actions
most
recently
suggested
to
them
by
certain
key
words.
People
with
self-control
were
more
likely
to
choose
a
healthy
snack
(a
granola
bar)
to
be
consumed
right
now,
but
an
indulgent
snack
(a
chocolate
bar)
to
be
consumed
in
the
future.
People
with
indulgence
were
more
likely
to
choose
an
indulgent
snack
to
be
consumed
right
now
but
a
healthy
snack
to
be
consumed
in
the
future.
Researcher Juliano Laran from the University of Miami conducted this study. The study has been published in the Journal of Consumer Research.
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