For Quick Alerts
ALLOW NOTIFICATIONS  
For Daily Alerts

8 Celebs Who Endorse Cosmetic Brands

|

Beauty products do well when they are marketed by beautiful women. There is no scope of doubt in this marketing strategy of cosmetic brands. Most leading cosmetic brands choose the reigning divas of Bollywood to be the face of their product line. In fact, the more endorsements a celebrity does, the higher is the brand value.

Celebrity endorsements also determine the value and positioning of a brand. For example, an anti-ageing cream will not sign up an actress or model in her twenties to be their brand ambassador. Take Olay as a cosmetic brand for example. Olay has used different celebrities to market several types of product lines, The anti-ageing beauty products of Olay are promoted by mature actresses like Kajol and Madhuri Dixit. Olay aslo has an anti-marks product that is marketed by 30-something celebrities like Soha Ali Khan and Tisca Chopra. The Olay fairness cream has Katrina Kaif as its face.

Often, celebrities also replace each other as the face of a particular cosmetic brand. This can signal that the crown is slipping from the previous brand ambassador. It could also mean that the brand itself needs a face lift. Recently, Deepika Padukone replaced Priyanka Chopra to become the face of Garnier.

Let us take look at some of the best celebrity endorsements for cosmetic products.

Array

Deepika Padukone For Garnier

Deepika Padukone recently replaced Priyanka Chopra to become the brand ambassador of Garnier.

Array

Kareena Kapoor For Boroplus

Kareena Kapoor gave Boroplus a huge face lift. It was once considered a low-value brand but now Kareena has endorsed it for 5 years.

Array

Madhuri Dixit For Olay

Who better than the eternally beautiful Madhuri Dixit can endorse an anti-ageing cream?

Array

Kajol For Olay

Kajol is one of those celebrities who have started looking better with age. That is why she was an ideal choice for Olay.

Array

Katrina Kaif For Olay

Katrina is the young face of Olay. She endorses their fairness cream.

Array

Sonam Kapoor For Loreal

Sonam Kapoor endorses the perfect radiance cream for Loreal. Its tag line is 'as perfect as a pearl'.

Array

Yami Gautam For Fair & Lovely

She was a model for Fair & Lovely even before she became famous with her debut film, Vicky Donor.

Array

Priyanka Chopra For Ganier

Priyanka Chopra was famous for her advertisement with the spotted puppy. It was an ad for an anti-spots cream.

Read more about: beauty products celebrities
Story first published: Friday, December 7, 2012, 12:29 [IST]
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Boldsky sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Boldsky website. However, you can change your cookie settings at any time. Learn more