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Peak FM"s Bra Wars contest required women to send in their pictures and spell out why they deserve new boobs. The winner will be given a chance to go under the knife to enhance her assets in a local private hospital in Chesterfield, Derbyshire.
Adam Searle, ex-president of the British Association of Aesthetic Plastic Surgeons, was angry and blasted the radio station for their holding a contest of such a taste.
According to him, the contest was "an unbelievable, dangerous and highly unethical practice."
But Peak FM has defended its move by saying the offer would give one female listener her self esteem back while having "some fun!"