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Twenty 20 Fever At HomeShop18

By Staff

The Twenty20 cricket format has been a big hit and has strengthened its position further with the recently concluded IPL2. The Twenty20 fever has gripped audiences across various age groups especially because the inaugural ICC World T20 in South Africa was a significant success for India. HomeShop18, India's first 24 hour home shopping channel has also been bitten by the Cricket bug and has therefore announced a more value for consumer promotion "Take 20 Value back offer' this June. This unprecedented value proposition will be available across different categories such as consumer electronics, mobiles, jewellery, home appliances, toys, beauty products, kitchen utensils, etc. for all viewers of the highly successful 24 hour shopping channel, HomeShop18.

All shoppers at HomeShop18 will get assured Gift Coupons worth 20% of their purchase value during the promotion period. HomeShop18 will send the buyers Gift Coupons of various denominations as value back, enabling customers to get even more discounts on their subsequent purchases. The gift certificates will have a validity lasting Dec 31, 09.

Announcing the launch of the promotion, Sundeep Malhotra, CEO, HomeShop18 said, "At HomeShop18, we always try to connect with our consumers with various promotions using our "More for Consumer" strategy. During the IPL2 we sold exclusive Reebok Fangear of different teams and audiences very well accepted this promotion. In June we are introducing the "Take 20 Value Back" offer, which will provide assured 20% value back to all consumers. These promotions not only provide great value, but also strengthen our relationship with our customers".

HomeShop18 as India's 1st and only 24-hour Shopping Channel, has built tremendous popularity and loyalty. Its "repeat customer base" has doubled in the months of March and May, and resulted in a sharp business growth on the back of its highly successful shows. The channel is currently adding a customer every 13 seconds. The success of this new shopping destination is attributed to its exciting channel content, wide product portfolio, exceptional on-call service backed by a 24-hour call centre and 2600 city logistics reach.

Story first published: Thursday, June 18, 2009, 14:58 [IST]
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