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All shoppers at HomeShop18 will get assured Gift Coupons worth 20% of their purchase value during the promotion period. HomeShop18 will send the buyers Gift Coupons of various denominations as value back, enabling customers to get even more discounts on their subsequent purchases. The gift certificates will have a validity lasting Dec 31, 09.
Announcing the launch of the promotion, Sundeep Malhotra, CEO, HomeShop18 said, "At HomeShop18, we always try to connect with our consumers with various promotions using our "More for Consumer" strategy. During the IPL2 we sold exclusive Reebok Fangear of different teams and audiences very well accepted this promotion. In June we are introducing the "Take 20 Value Back" offer, which will provide assured 20% value back to all consumers. These promotions not only provide great value, but also strengthen our relationship with our customers".
HomeShop18 as India's 1st and only 24-hour Shopping Channel, has built tremendous popularity and loyalty. Its "repeat customer base" has doubled in the months of March and May, and resulted in a sharp business growth on the back of its highly successful shows. The channel is currently adding a customer every 13 seconds. The success of this new shopping destination is attributed to its exciting channel content, wide product portfolio, exceptional on-call service backed by a 24-hour call centre and 2600 city logistics reach.