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The new Aromaguard technology chemically neutralises self-tanning lotion's nasty smell. The new technology uses established techniques called headspace and thermal desorption analysis to capture odour molecules from the air, as self-tan was applied to various skin types.
Some molecules including sulphur dioxide, were specific to the reaction between collagen and the chemical dihydroxyacetone (DHA)— an active ingredient in fake tan. The male skin generated the most smell, which could possibly be because the upper layer of skin in men is thicker, so there is more collagen for the DHA to react with. However the new chemical react with the smelly molecules to produce larger molecules that could no longer be smelled, or a different shape that would be perceived differently by the nose.
A research team led by Tim Whiteley of CPL Aromas in Bishop's Stortford, UK, invented this fake tan. The Aromaguard technology was launched last week in St Tropez self-tan products. When professional sniffers were asked to test the smell, they reported a 70 per cent reduction in their perception of the unpleasant smell on users' skin.