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Black Is Back!
Emami Launches Mr. Black Herbal Powder Hair Dye
Hyderabad, September 19, 2008: Emami Limited, the Rs. 600 crore personal and health care major, has completely revolutionised powder hair dye for men with Mr. Black Herbal Powder Hair Dye, so they can stop worrying about hair loss when they dye their hair. This unique product is currently being launched in Andhra Pradesh. Emami has redefined the concept of health and beauty by introducing an array of innovative top quality products and it enjoys the reputation of being one of the major players in the industry.
Today no man in his 30's or 40's would want to sport a 'salt & pepper' look due to greying hair. They would rather look young with a head full of natural black hair. So he dyes his hair – but with some apprehensions. It is true that men tend to lose hair faster. It is equally true that hair dyes may accelerate the hair loss process.
It is with this in mind that Emami in collaboration with Activor Corp., USA, after extensive research has developed this unique hair dye formulation for men with American Peptide to actively control hair loss while giving natural black hair. Combined with Walnut, Blackberry and double sunscreens, Emami Mr. Black Herbal Powder Hair Dye for Men also:
"These
innovative
products
once
again
reflect
the
group's
growing
focus
on
providing
quality
at
affordable
prices.
We
have
felt
the
need
to
give
to
our
customers'
products
that
are
tailor-made
for
them
and
have
no
side
effects.
Both
Mr.
Black
and
Mrs.
Black
while
providing
colour,
protect
and
nourish
the
hair
as
well." says
Ms
Priti
Sureka,
Director,
Emami
Group
of
Companies,
Emami Mr. Black is ammonia-free and has a macho fragrance for enhancing product usage experience. It is available in 3 gm sachets affordably priced at Rs. 9/-.
Emami is also launching Mrs. Black Herbal Powder Hair Dye, a very special formulation for women with American Conditioners to impart dazzling shine to hair. Emami Mrs. Black comes in 6gm sachets at Rs. 14/-.
About Emami
The Rs 600 crore Emami Limited is one of the leading Indian Groups in personal and healthcare products industry. Established in 1974 Emami manufactures and markets trusted power brands like Boroplus, Navratna, Fair and Handsome, Sona Chandi, Mentho Plus, and Himani Fast Relief. Emami's brands and their extensions occupy leadership in most of the categories like antiseptic creams, cool oils and pain relief ointments and is a pioneer in introducing first fairness cream for men in the world. Maintaining a CAGR of 25% Emami has footprints in 60 countries across the globe spanning over Middle East, Europe, Africa, CIS and the SAARC. The plants and production activities of the Group are currently in West Bengal, Pondicherry, Assam, Gujarat, Orissa, Uttaranchal, and Himachal Pradesh. Today, advancing with increased momentum, Emami is a coveted Rs 1600 crore Group. In East India Emami occupies leadership in sectors such as paper and newsprint, private hospital, edible oil, bio-diesel and real estate. Emami also has presence in ball pen tips manufacturing, contemporary art and retail chain with Frank Ross and Starmark The group has signed a memorandum of understanding (MoU) for setting up a cement plant at Chattisgarh.
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