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Wills Lifestyle Presents 6th edition of ‘The Debut’
This year the contest received an overwhelming response through more than 300 entries from all over India, including students from country’s prestigious fashion institutes - all centers of National Institute of Fashion Technology (NIFT), National Institute of Design (NID), Pearl Academy of Fashion, Northern India Institute of Fashion Technology, Amity School, Noida & J. D. Institute of Fashion Technology. Out of the portfolios received, a separate jury further short listed the entries to 31 potential candidates and 4 direct entries through facebook, who will be presenting their creations in front of an eminent jury at the regional rounds held this week in Bengaluru and Kolkata.
Mr. Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business Division said, “The Debut by Wills Lifestyle is a unique platform that nurtures and recognises young talent in the field of fashion design. This initiative provides encouragement to budding creative talent and facilitates interface with the leading names of the Indian Fashion fraternity. We are delighted at the overwhelming response received and we are sure the initiative will go from strength to strength in the years to come”
The short listed finalists will be competing at ‘The Debut’ finale to be held in New Delhi on 01st March 2012. An eminent panel of representatives from the design team of ITC and other fashion institutes like NIFT, NID, Pearl Academy, along with renowned fashion designers of FDCI will judge the winner, on key parameters like Creativity, Technicality and Commercial Viability. The winner will receive an all expenses paid trip to an International Fashion Fair and will be felicitated at the forthcoming edition of Wills Lifestyle India Fashion Week in September 2012.
The 17 candidates in Bengaluru were judged by the celebrated fashion designers Deepika Govind and Raj Shroff. The candidates have been selected after the first round, wherein their illustration-based design portfolio was evaluated.
About
Wills
Lifestyle:
ITC’s
Wills
Lifestyle
has
been
established
as
a
vibrant
fashion
brand
for
the
premium
consumer.
Wills
Lifestyle
offers
a
complete
lifestyle
wardrobe
for
the
premium
consumer,
incorporating
the
latest
fashion
trends
for
both
men
and
women.
A
nationwide
chain
of
exclusive
specialty
stores
provides
the
Indian
consumer
a
truly
'International
Shopping
Experience'.
Currently
there
are
82
Wills
Lifestyle
stores
in
37
cities
across
the
country,
and
the
brand
is
making
rapid
strides
in
terms
of
expansion.
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