Collection Highlights At Lifestyle Stores:
Code: Is an interpretation of the current cosmopolitan society. Choices for women range from chiffons and voil in printed florals, knits and tribal prints. The collection of summer clothes also offers a blend of romanticism and paparazzi are portrayed by nude hues in fluid drapes. The collection is priced between Rs 799/- to Rs 1399/-.
The men’s collection comprises hues like blues, mauve, brown, khaki, flair of red and white depicting the sophisticated Wall Street look. Priced between Rs.999/- to Rs. 1699/-
Ginger: The collection of summer clothes is young and cute. The range is a mix of fabrication in the form of mock layers, vivid textures and color blocked silhouettes accompanied with the traditional approach of prints, tribal funk and influences from sportwear. The color palette focuses on tones of yellow, coral and aqua blend with innovative crochet surreal layering and vintage wallpaper rendering.Priced between Rs.299/- to Rs.899/-, the collection promises to be a hot favorite for the youth.
Melange: The ethnic wear brand by Lifestyle available in stores is enthused by two key themes - Vintage Glamour and Ethno Techno. Vintage Glamour comprises of the 50’s cinematic glory and flamboyance depicted through retro big floral, bold geometric youthful prints and vibrant color palette. Ethno Techno is driven by spontaneity, creativity and freedom. Breaking from the mundane it explores new age beauty and plays with intense colors complemented with layered and mature tones. The collection starts at Rs 499 /-.
For men, Mélange offers short, mid and long length kurtas, handloom shirts, checkered pathanis, knit Jodhpur pants and woven check and knit stoles. The collection ranges from Rs.699/- to Rs.1299/-.
Fame Forever: The brand replicates uber cool, young and peppy casual wear. The collection for women is based on three key color schemes - Runway Life, Glaze and Future Ahead. Colors inspired from bleeding jpeg screens, and digitalized multi screen color stripes dominates the collection which ranges from Rs. 350/- to Rs.1599 /- Colored denim are priced at Rs. 1599/-
Men continue to rule with College days and Back Packer looks. The light fabric variations along with bright checks add value and essence to the range of shirts. The collection starts at Rs.399/-
Code Trend: The sub brand at Lifestyle stores brings forth a metropolitan sensibility, where modern sensibility meets hi-fashion aesthetics. Classical styles are combined with fresh design concepts for a fashion forward collection. The collection starts at Rs. 599/- (T-shirt) Shirts starts at Rs. 1299/-.
Code Select: The collection brings forth contrasting themes - fresh and light palette in the “Natures Way” theme, and a bold style of the 60’s in “Sixties Maniacs” this summer. The collection is priced between Rs 699/- and Rs1099/-.
Forca: Inspired by the spirit of exploration and the love of travel, the collection of summer clothes grows bolder and caters to the rugged outdoorsy vibe. Denim continues to play the pivotal role with various fashion washes and innovative silhouettes. The collection is distressed & treated to give the products a second-hand, worn look. The collection ranges from Rs.499/- to Rs.1599 /-