Having revolutionized fashion luxury retail business, KIMAYA launched its new store in Hyderabad on 2nd September 2012. The new definition of retail luxury opened in Hyderabad in a glittering evening hosted by Pradeep & Neha Hirani with a fashion showcasing and city's crème de la crème in attendance. It will be the first ever luxury fashion house, with all the top designers of the country.
Neha & Pradeep Hirani, the founders of Kimaya played perfect hosts along with the chief guest and the leading face of Hyderabad, Pinky Reddy.
City's most favourite lady Pinky Reddy inaugurated the store in an innovative way by hitting a gong and then cutting the ribbon flanked by city's best models and Neha and Pradeep Hirani. Pinky Reddy addressed the media and thanked Mr. Hirani to bring epitome of luxury to Hyderabad. She said, "The launch of country's best and biggest fashion house KIMAYA in Hyderabad is a testimony of the development that the city has seen in past few years. I am extremely delighted to be the first shopper at KIMAYA Hyderabad and wishing it all the success in the city. It is my most favourite shopping destination and I am quite certain it will become a one-stop-shop for all the women in Hyderabad."
Leading Telugu Actress Lakshmi Machu was seen enjoying the collection of leading designers like Gauri and Nainika, Rohit Bal, Tarun Tahiliani, Rajesh Pratap Singh.
Heralded as India's biggest fashion house, with stores in Delhi, Mumbai, Bangalore, Surat and Dubai, Kimaya delivers uber-luxurious fashion experience, with its choicest of labels and designs and today boasts of a strong designer label collection of Rohit Bal, Sabyasachi Mukherjee, Tarun Tahiliani, Anamika Khanna, Abraham & Thakore, Manish Arora and many others.
Echoes Neha Hirani, MD, Kimaya Fashions Pvt. Ltd says, "The strength of Kimaya is not just that we retail the cream of Indian designer wear, but that we offer edited collections of all designers from the Sub-Continent. Kimaya heralds a new dawn in fashion retail in Hyderabad."
Superstar Sridevi, who was in the town on Saturday walked in KIMAYA late in the night before catching up a flight back to Mumbai and wrote a note of best wishes for the success of the store. She visited the store a night before the launch to wish old friends Neha and Pradeep Hirani good luck for their new store.