Single Line Diamond Jewellery for Today’s Infinite Woman!

By Staff

Friday, April 16, 2010, 11:24

The Gem & Jewellery Export Promotion Council (GJEPC), the apex body of the gem & jewellery industry announces the launch of Anant, an exquisite range of single line diamond jewellery exclusively for the Indian consumer. Part of the recently announced initiative, being jointly undertaken by the GJEPC with retailers, manufacturers & miners, Anant is the first of its kind initiative by the industry, for the industry to boost and sustain growth of diamond jewellery in India. Unveiled by the timeless beauty, Sonam Kapoor; Anant will be available at over 200 retail outlets across the country.

Addressing the media, Mr. Vasant Mehta, Chairman, GJEPC said "GJEPC plays the role of a torch bearer by recognizing the need for a combined effort to help the Gem & Jewelry sector in India. With the participation of over 26 manufacturers and hundreds of retail outlets, GJEPC will launch a nationwide campaign across various platforms to promote diamonds and diamond jewellery in India. Manufacturers and retailers will sell single line diamond jewellery under the brand name Anant."

Anant is part of GJEPC's ongoing India Diamond Jewelry Promotion campaign, whose sole mission is to promote Diamond Jewellery trade in India. With the objective of increasing the sale of diamond jewellery India, Anant was launched amid a glittering gathering of manufacturers, retailers and industry representatives.

GJEPC will promote Anant across print, electronic and outdoor media. With an estimated media spend of Rs 10-12 crores, the campaign will encompass major and mini metros such as Mumbai, Delhi & Gurgaon, Ahmedabad, Rajkot, Baroda, Jaipur, Bangalore, Chennai, Hyderabad, Kochi, Kolkatta, Kanpur, Nagpur, Akola

The campaign's brand ambassador Sonam Kapoor who launched the campaign said, "Diamonds will always hold a special place in a woman's heart. Today's woman plays a daughter, a sister, a friend, a lover, a wife, a mother, a professional with ease and panache. What better way to celebrate her than with diamonds."