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What Indians Wished For This Diwali: A UC web Analysis
UC Browser, India's No. 1 mobile browser, received a whopping response to its Diwali Wishes campaign on browser and social media channels. Nearly 1.5 million wishes have been made on UC Browser by users across the country under the #WishWithUC campaign, offering a peek into the national sentiment.
UC Browser worked with Yuvraj Singh and launched rounds of wish collection as part of the "#HarGharUCDiwali" campaign across Facebook, Twitter and UC Browser, to reward its creative wishmakers and lucky users. Many creative wishes appeared to be touching and inspiring, in which some of them were quite interesting.
Part of the campaign, to stimulate original Diwali wishes, has received tens of thousand posts tagged with #WishWithUC on Facebook and Twitter. The wish content corresponds closely to the finding from a psychological study and the experimental result from a paper, as the majority of wishes are related to individual requests, happiness, and helping others, aimed at self, family, friends and the underprivileged. Here are the most covered and popular wishes from its users.
The statistics of wishes for one's own benefit is, especially, true for the wishes uploaded through the interactive game on UC Browser. Among those wishes, the wish for a new iPhone 6s accounts for the most, followed by the wishes for wealth and happiness to the family. Besides the aforementioned, some more findings and inferences may interest you or make you proud:
⦁
Yuvraj
fans
account
for
nearly
30%
of
the
wishes
As
Yuvraj
was
appointed
to
interact
with
the
users
and
collect
their
wishes
within
the
game,
some
wishes
on
the
list
related
closely
to
him.
It
ended
up
with
nearly
30%
of
the
total
wishes
involving
Yuvraj,
indicating
that
many
UC
Browser
users
are
fans
of
Yuvraj
and
they
would
rather
meet
their
favourite
cricket
star
to
make
their
Diwali
special
this
year.
⦁
Fraternity
among
people
of
all
religions,
wherever
they
are
Some
participants
did
spread
the
idea
that
Diwali
is
about
togetherness.
People
of
different
races
and
religions,
around
the
globe,
are
welcomed
to
enjoy
the
festivities
during
Diwali,
as
sweetness
should
be
shared
with
an
open
mind.
Here
is
a
short
conversation
between
two
wishmakers
on
UC
Browser's
Facebook
page:
⦁
Shah
Umer
Shah:
#
we
can't
celebrate
it
according
to
our
religion
but
I
wish
Hindu
brothers
Happy
Diwali
Mubarak
and
I
hope
I
will
win
something
from
U
and
UC
BROWSER
is
my
favourite
browser.
⦁
Sudipta
Sarkar:
Religion
not
a
wall.
Diw(ali)
pe
ali
he
aur
(Ram)jan
pe
Ram
he.
⦁
Advocate
of
a
greener
Diwali
With
a
recent
plea
for
restriction
on
burning
firecrackers
rejected,
the
controversy
about
the
tradition
of
burning
crackers
still
goes
on,
and
many
people
showed
a
concern
about
the
environment
and
safety
issues
caused
by
firecrackers
in
their
Diwali
wishes.
Those
who
called
for
a
pollution-free
Diwali
also
suggested
on
helping
the
needy
with
the
money
saved
from
the
expense
of
crackers.
About UCWeb
UCWeb Inc. (UCWeb) is a leading provider of mobile internet software and services. Since its inception in 2004, UCWeb's mission has been to provide better mobile internet experience to people around the world. The flagship product of UCWeb, UC Browser, is available on more than 3,000 different models of mobile devices from over 200 manufacturers, and is compatible with all mainstream operating systems. Serving users in more than 150 countries and regions around the world, UC Browser is now available in 11 languages including English, Russian, Indonesian, and Vietnamese. Additional information about UCWeb and UC Browser can be found at www.ucweb.com. UCWeb Inc. is a business within the Alibaba Group's mobile business division.
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