Watch brands are of different types. Some are classy, a few can be called luxury brands and others are value for money. But, every watch brand has its own character sketch. This is the image that the brand tries to promote to the buyers. When celebrities endorse watches, it is important for the image of brand to match the personality of its ambassador. That is why, watch brands choose there ambassadors with great care.
This is the age of celebrity endorsements. You either have brands running after you or you perish in the glamour world. In fact, the brand value of a celebrity is judged by the number of endorsements that he or she does. A classic example is Sachin Tendulkar. Every brand wants him because his name can sell almost anything under the sun. But when it comes of watches, Sachin has chosen to promote Audemars Piguet. This is a Swiss watch brand that is known for its luxury time pieces.
Another Indian celebrity who endorses a high profile watch brand is the King Khan himself. Shahrukh Khan has been the brand ambassador for Tag Heuer for quite some time now. SRK embodies the soul of the brand very well. A Tag Heuer watch is for the best and the brightest of the world. You could be at the top of any industry and you can own a Tag Heuer watch. Other top celebrities who endorse this brand are Uma Thurman, Cameroon Diaz and Brad Pitt.
Brand queen Aishwarya Rai Bachchan has been associated with Longines for 8 years now. She is the soul Indian brand ambassador for Longines which is a super luxury brand. The brand statement for Longines is 'class and style' which goes very well with Ash's sophisticated image. With the same logic, a young brand like Fastrack did right to choose Viral Kohli as their ambassador. This young gun of Indian cricket did a couple of raunchy commercials with co-ambassador Genelia D'Souza.
Here are some of the most popular watch brands and the celebrities who endorse these watches.
Cameron Diaz Wears Tag Heuer Too
The female line of Tah Heuer is endorsed by many big names like Cameron Diaz, Uma Thurman etc.
Ash Smiles For Longines
Aishwarya Rai Bachchan is the brand ambassador of Longines watches for the last 8 years.
Katrina: The New Face Of Titan Raga
After Rani Mukherjee, it is Katrina Kaif who adorns herself with a Titan Raga.
Aamir's Wild Titan Ad
Aamir JKhan has recently promoted a new set of Titan watches in bright colours. They call to your wild side.
Thsi jewellery cum watch brand is promoted in India by Preity Zinta and Neil Nitin Mukesh. Weird choice of celebrities to put together!
Fast And Furious: Fastrack
This low-priced brand for youngster is endorsed by the young-gun of Indian cricket Virat Kohli and the vivacious Genelia D'souza.
This Swiss watch brand has chosen Sachin Tendulkar as their brand ambassador in India.