Poonam Soni who pioneered bespoke precious jewellery more than two decades ago now presents a platform to launch and promote new talents in the world of jewellery from across India. Poonam presents a Jewellery show called "Jewels Eleven" which will be a showcase the designer jewels that are unusual, one of a kind designs and are not available at any other store across world. "Jewels Eleven" also presents established jewellery labels from outside Mumbai.
The first "Jewels Eleven" showing was hosted by Poonam Soni with Priyanka Thakur, at the Poonam Soni Signature Line Store at Raj Mahal Building, Altamount Road, Mumbai from 18th to 20th January 2012.The Participants in "Jewels Eleven" included Indian designers like Dipti & Amisha, Eekani Jewels, Devika from B N Jewels, Kriti Soni who unveiled their distinctive one of a kind jewels, showcasing an array of styles from Moghul with Vilandi to modern silhouettes with a traditional twist. Guests loved Kriti Soni's one of a kind pieces that fused wood with semi precious stones.
The highlight of the jewellery show is the Unveiling of Kriti Soni's first collection titled “Plumed". Which includes statement pieces in necklaces.
The jewellery show met with tremendous success as guests enjoyed browzing through a wide variety of designs and styles of jewellery and then selecting a piece that was just right for them. There were droves of women walking into the store over three days, making the firs "Jewels Eleven" show a super duper hit!!
Seen visiting the "Jewels Eleven" jewellery show over three days were Nawaz Singhania (who made a rare appearance only to congratulate Kriti), Deepika Gehani, Mona Narang, Roopa Fabiani, Rashmi Uday Singh, Lata Patel, Debbie Hitkari, Shibani Suri, Jumana Lokhandwala, Divya Palat,Kalpana Shah and Malti Jain amongst many other discerning, jewellery loving women of Mumbai.
"This show brought together a collection of Indian designers and jewellery labels - each one with a distinct style & usp of their own to create a unique shopping experience. Every piece of jewellery is selected to create a varied collection from semi precious baubles to serious Columbian emeralds and fancy shaped & coloured diamonds", says Poonam
The highlight of the jewellery exhibition is the Unveiling of Kriti Soni's first collection titled “Plumed". Which includes statement pieces in necklaces and bracelets. Mounted and handcrafted with coloured stones –Kriti"s collection is inspired by plumage feathers. It is flamboyant, colourful with designs that would make heads turn anywhere in the world
The other Indian designers & brands include Dipti & Amisha, Eekani, Devika from B N Jewels and many more