Luxurious Aston Martin At Rs 1.35 – Rs 20 crore

The most celebrated British sports car maker, Aston Martin has entered into the Indian car market with its 10 ranges in the price of Rs1.35 – Rs20 crores as CBUs. The company"s Chief Commercial officer of the company said the Indian car market provided new opportunities and this attempt has been a step towards the expansion spree in the Asian region. He said the company will offer its whole range of cars barring Cygnet, which means the Indian luxury car segment will see the basic version V8 Vantage to ultra-exclusive One-77 Hypercar from Aston Martin.

In another move, a tie-up between the England Gaydon company and the Indian Performance Cars for opening a new showroom and another one in Delhi. Incidentally, Performance Cars is the unit of Infinity Cars, which is the official distributor for luxury cars and super bikes in India. The CCO said the initial target for the company would be around 30 units before this December. He made it clear that the company stepped into the Indian luxury car segment after a feedback of potential from prospective customers. He said the venture will kick off well with the back up from the established partners who are expected to extend good relationship.

The Aston Martin company will offer test drive of its V 8 Vantage Coupe and Roadster, DB9 Coupe and Volante, DBS Coupe and Volante, V12 Vantage, and the four door sports Rapide. Aston Martin manufactures its cars from its facilities each in England and Australia with the annual volume of 8000 units and 134 dealers spread in 24 countries. He further said the company aims to secure 25% from the Asian region and the Middle East in another five years. This has become possible after the entry into Chile, Croatia, Brazil, Czech Republic, Greece, Taiwan and Turkey for expanding its global presence.

Steps are being taken to penetrate the emerging markets like China and the Middle East, he added. Aston Martin has been in the field since 1914 when Lionel Martin and Robert Bamford established this venture and it was a part of Ford US from 1994- 2007. Subsequently the firm has gone to the hands of a JV of David Richards and Investment Car- Adeem Investment of Kuwait, John Sinders who combined acquired it from Ford for 479 million pounds.