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A Treat Of "God's Own Country"

Published: Tuesday, May 5, 2009, 15:42 [IST]

A Treat Of

An equable climate, serene beaches, tranquil stretches of emerald backwaters, lush hill stations, exotic wildlife, sprawling plantations, ayurvedic health holidays, enchanting art forms etc… The God's Own Country – one of the most sought after travel destination in India…can now be experienced by just tuning in to Radio Mirchi – 98.3 FM. The station has tied up with Kerala Tourism to offer the best of holiday season to its listeners this summer!

Listeners with an insatiable wander lust can tune into Radio Mirchi to experience the beauty of Kerala like never before…RJs from across Delhi, Mumbai, Ahmadabad & Namma Bengaluru will make an expedition to the exotic locations of Kerala to provide a fresh & a live report from various locations at Gods Own Country for the listeners. Few Lucky listeners could also win themselves an all paid trip to Kerala by answering some simple questions posed by the RJs on-air.


The RJ expedition begins from the capital of Kerala - Thiruvananthapuram on 4th May and ends 9th May in Cochin. RJ's will be covering some of the most exotic locations of Kerala be it the tranquil backwaters or the lush rain forests…The RJs will also be treated with a thoroughfare of Kerala's authentic cuisine, culture, wildlife and Ayurveda treatments.

Speaking on the occasion, Rahul Balyan – Cluster Head - Kerala & Karnataka, Radio Mirchi 98.3 FM said, "Kerala has enchanted the travelers for long…and now we hope to enchant Mirchi listeners with the beauty of Kerala through this association. With summer being at its peak, this would surely provide a refreshing respite. We would like to thank Kerala Tourism for this opportunity."

Also speaking on the occasion, Mr. M Sivasankar, IAS, Director Tourism said "It is going to be a tough year ahead for Tourism. However, we are happy that we are braced to meet the challenges - not just by enhancing our relationships with customers and developing new ones, but also by exploring new growth grounds. As part of the new marketing initiatives, we are happy to associate with Radio Mirchi 98.3 FM in key originating markets to showcase Kerala and to attract tourists to the state.

This marketing innovation is designed to capitalize on the attractive 'Dream Season' tour packages launched by Kerala Tourism to cater to the holiday season of domestic travelers."

About Radio Mirchi:

ENIL launched its first radio station in the city of Indore in October 2001 and after that in the next one and half years (by May 2003) ENIL launched six other stations. A leader in the private FM radio industry, at present Radio Mirchi is operational in 32 cities i.e. Mumbai (Bombay), Delhi, Kolkata (Calcutta), Chennai (Madras), Indore, Ahmadabad, Pune, Hyderabad, Bangalore, Jaipur, Patna, Jalandhar, Goa, Baroda, Bhopal, Kanpur, Rajkot, Nashik, Varanasi, Aurangabad, Lucknow, Surat, Kolhapur, Madurai, Nagpur, Vishakapatanam, Coimbatore, Mangalore, Vijayawada, Raipur, Thiruvananthapuram and Jabalpur.

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