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Hong Kong Food And Wine Festival!
Mr James Tien, Chairman of the HKTB, said: "Hong Kong enjoys a longstanding reputation for its cuisine, which is indeed its core tourism appeal. Leveraging on the exemption of wine duty by the Government, the HKTB has designated 2009 as the Hong Kong Food and Wine Year. In organising this first-ever Hong Kong Food and Wine Year Spotlight Events, we aim to showcase to visitors our delectable offerings, and reinforce our standing as a gourmet paradise. Through collaboration with our travel-trade partners in various source markets, especially in the short-haul and Mainland markets, we"ve put together a series of package tours and itineraries themed on the cuisine and wine in Hong Kong, which we hope will stimulate travellers" desire to visit Hong Kong, and in turn create greater business opportunities for our travel and related sectors."
Mr
Tien
continued,
"The
HKTB
has
invited
about
250
trade
partners
and
media
from
various
source
markets,
including
both
long-
and
short-haul
markets,
to
join
the
Spotlight
Events.
As
well
as
giving
them
first-hand
experience
of
our
wide
selection
of
cuisine
and
wine,
we
hope
to
generate
further
international
exposure
for
our
city.
We"ve
co-operated
with
our
trade
partners
to
arrange
for
about
4,000
visitors
to
participate
in
the
Hong
Kong
Wine
and
Dine
Festival.
As
for
in-town
visitors,
the
HKTB
is
actively
promoting
this
10-day
celebration
through
various
channels,
encouraging
the
active
participation
of
both
visitors
and
local
residents."
American Express International, Inc, will be the presenting sponsor of the 10-day "Hong Kong Food and Wine Year Spotlight Events". Mr Y C Koh, Chief Executive Officer, Greater China & Southeast Asia of American Express, said, "American Express is honoured to participate in the Hong Kong Food and Wine Year Spotlight Events as the Presenting Sponsor. The HKTB has been a long-term strategic partner of American Express. I would like to thank the HKTB for their leadership and initiative in promoting and maintaining Hong Kong"s reputation as a culinary capital. We are committed to our partnership with the HKTB in bringing the best of the best to the people in Hong Kong and overseas travellers."
Mr Koh continued, "As the Presenting Sponsor of the Event, American Express will also provide exclusive privileges to our cardmembers from both local and overseas to enjoy the programme. It is our sincere hope that this programme will evolve into something even bigger and better each year."
The "Hong Kong Food and Wine Year Spotlight Events" will comprise of four key elements: (1) the "Hong Kong Wine and Dine Festival", which is the first-ever, large-scale outdoor fine wine and gourmet event; (2) street carnivals organised by two major food districts; (3) a sparkling array of activities put together by the catering and tourism sectors; and (4) a series of wining and dining offers.
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