A L'Oreal advert fronted by Cheryl Cole is at the centre of a row after viewers accused the X Factor judge of misleading them.
Cole, 26, appears in a television ad in which she sings the praises of L"Oreal Elvive Full Restore 5, a shampoo and conditioner range. Thirteen viewers have complained to the Advertising Standards Authority about the commercial because Cole wears hair extensions.
The authority, however, rejected the claims as a message is shown during the advert, which says that Cole's hair is styled with some natural extensions.
A problem would only arise if the ad did not make clear that she is wearing these extensions. It is also worth noting that the hair extensions are made from natural hair and have been treated with the products that are being advertised.
However, Cole's hairdresser Julien Guyonnet has reportedly revealed that she uses artificial fibre extensions because the glue used for natural ones was damaging her hair.
While L'Oreal spokesperson said that they were unaware of Cole's artificial extensions, Cheryl Cole said that the ad is not breaking any rule. The company doesn't have to comment anything about what type of hair extensions as these are personal questions.
Cole, 26, appears in a television ad in which she sings the praises of L"Oreal Elvive Full Restore 5, a shampoo and conditioner range. Thirteen viewers have complained to the Advertising Standards Authority about the commercial because Cole wears hair extensions.
The authority, however, rejected the claims as a message is shown during the advert, which says that Cole's hair is styled with some natural extensions.
A problem would only arise if the ad did not make clear that she is wearing these extensions. It is also worth noting that the hair extensions are made from natural hair and have been treated with the products that are being advertised.
However, Cole's hairdresser Julien Guyonnet has reportedly revealed that she uses artificial fibre extensions because the glue used for natural ones was damaging her hair.
While L'Oreal spokesperson said that they were unaware of Cole's artificial extensions, Cheryl Cole said that the ad is not breaking any rule. The company doesn't have to comment anything about what type of hair extensions as these are personal questions.
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