The economic meltdown need not dampen the spirits of hearty drinkers in Britain. The beer prices have swooped down to 99p a pint and this would offer the Brits cheap beer for 19 years.

Bosses at JD Wetherspoon say that the offer will run "indefinitely" at their 713 UK pubs, not just this but also that the bottled ales and lagers, wines, and spirits will also be sold at cheaper rates. He also claims that the meals would be offered for just 2.99 pounds.

This step was taken by the pub in order to oppose the government's attempts to slow binge-drinking fueled by "happy hours" and cheap booze deals. The pub trade groups oppose the government, as they believe that the clampdown would hit responsible clients.

As believed by Wetherspoon chief executive John Hutson, their price-cut decision would be beneficial to customers. "We appreciate the economic downturn means they have to be more careful with their cash," the Daily Star quoted him as saying.


"We believe our new prices will allow people to enjoy visiting a Wetherspoon pub without it costing them too much. "Unlike most sales that start in January, our offers will not end within days but will run indefinitely," he added.

In order to counteract the economic crunch, Wetherspoon has already launched 20 new pubs, thus creating hundreds of new job vacancies.