Calorie Negative 'Diet Cola Bottle' Launched

Diet Fitness

oi-Cara

By Cara

Thursday, April 1, 2010, 17:11

The world"s first ever calorie negative sweet, the Diet Cola Bottle, has been launched in UK. The sweet, part of its Pic n" Mix range, was unveiled by Woolworths.

It burns more calories when eating and digesting than the sweet actually contains.

Matthew Jacques, Head of brand at Woolworths said, “The Diet Cola Bottle looks almost identical and tastes as good as the original cola bottle, but without the calories."

The slimming sweet contains seven calories, 50 per cent less than what an original cola bottle contains.

Woolworths has long been the king of Pic n" Mix and Jacques said that they wanted to make sure that people who have loved it for years now have a greater choice, especially if they"re worried about their waistline.