Viral And Vikranth

Viral And Vikranth
: 2000
: Ahmedabad
: Sonam Kapoor, Shraddha Kapoor, Kareena Kapoor
: Fusion

Viral graduated from NIFT, Gandhinagar in 1999 after an internship at the House of Dior, Avenue Montaigne, Paris for John Galliano’s Autumn-Winter Haute Couture Collection’ 98. Soon after the graduation, she joined her hands with her husband Vikranth to give birth to his brainchild, Studio Virtues.


About the brand: Their clothing is retailed under the label ‘Virtues’. Experimenting with yarn and weavers have always been their passion and keeping a fabric undisturbed without any cuts and pastes have remained their style to work on silhouettes. The label currently concentrates on more of prêt lines focussing on fusion lines for women under 30.