Gaurang Shah

Gaurang Shah
: 2001
: Hyderabad
: Vidya Balan
: Traditional

Gaurang is a self-taught designer who learnt on the job at his family store. He believes that bringing back happiness in the weaver communities is the true fabric of culture and revival of tradition. In 2001,when the traditional handlooms were fading in to an oblivion, due to declining patronage and an onslaught of growing popularity for embroidered saris like georgettes and chiffons, weaver communities were mired in debt traps, uncertainty and hunger deaths; Gaurang took up the challenge of reviving the traditional handlooms and bringing them back in vogue.


About the brand: The label "GAURANG" personifies elegance and captivating the beauty of traditional handlooms and weaves, created using Jamdani weaving technique with pure zari on cottons and silks. Traditional motifs, inspired by the sculptures of South Indian temples, floral and geometrics drawn from the nature are the hallmark of his creations.