Arpita Mehta: This talented girl is nothing but passionate about fashion. Graduating in apparel manufacture and dress design from S.N.D.T University, she went to win the most glamorous designer of the year award in her graduating fashion show. Arpita got an internship with one of Indias leading designers Manish Malhotra and learnt the ins and outs of fashion under him for two years. Arpita has her studio in Juhu, and she also retails at designer outlets such as Aza (Mumbai, Delhi, Chandigarh), Amara (Mumbai).
About the brand: After a successful work experience, she started her own label Arpita Mehta. Describing her style as easy, fun, glamorous and fresh, the label concentrates on understated, attractive and detailed silhouettes. Her collections comprise of contemporary ethnic as well as fusion ensembles largely focussing on intricate embroidery consisting of vibrant anchor threads and mirrorwork, used in innovative ways which make her clothes stand out.
