Archana Rao completed a Bachelors of Design degree from NIFT, where she won ‘Best Design Collection’ in her graduation show in 2007. She went to Parsons School of Design, NY and was selected to showcase her graduation collection at the prestigious ‘Parsons Line Debut 2009’ at Lord and Taylor, NY. After gaining some work experience in NYC, Frou Frou by Archana Rao was launched in 2011.
About the brand: ‘Frou Frou’ means, the rustling sound, as of fabric. Frou Frou was launched in November 2011. Frou Frou by Archana Rao caters to a sophisticated, urban, free and easy woman, who is attentive to new trends but does not compromise her personal style. She is always characterised by a strong personality and effortless charm. Archana’s design aesthetic is very minimalistic and contemporary and keep the clothes very wearable and efficient. Conceptualising a collection is her favourite part of design development, keeping every product in tow with the theme.
