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Apriati: Bringing the Italian Creation to India

By Staff

Diamonds are a woman's best friend they say. But how many women can afford to have them? Everything that shines isn't gold they say. But do we really pay heed to that? Have we ever stopped to verify the expensive gold ornaments we buy? Is it worth the money we pay or has it been a rip off?

Gone are the days when gold ornaments were bought as investment or as saving for a rainy day. The financially smart independent woman of today no longer looks at expensive gold jewellery as an option for financial security. For that she has many other options including gold bars! Today, she looks at jewellery purely as a fashion statement – as a reflection of the way she feels – Bold and Beautiful.

So are you looking for some exclusive yet affordable, unusual and "real"-looking designer jewellery? The search ends here. Accessories designed exclusively for that perfectly elegant and sophisticated look now has a name Apriati. High quality designer fashion jewellery designed in Italy now available in India at affordable prices.

Apriati brings to the fashion-conscious discerning woman a wide range of beautiful, unique and high-end fashion jewellery created by Italian masters known the world over for their uncompromising quality and design at highly competitive prices. Apriati knows and understands the woman on the go and that reflects in the jewellery they design. Unique design, spectacular finish and prices that make you smile – Apriati Jewellery is just for a smart woman like you.

So just go and see the eye catching collection at the Apriati boutique at Kemps Corner or at the soon-to-open boutiques across the city. Brought to you by Midas Touch, Apriati's Brand Ambassador is none other than the style diva Malaika Arora Khan.

Malaika Arora Khan Launches Apirati Jewellery

Story first published: Monday, April 14, 2008, 15:17 [IST]