Woman's Best Friend

diamondss has always fascinated women. But to really think of it we do not know whether it is obsession, craze or passion but jewellery has always lured women. The diamonds craze is setting the city ablaze as never before.

With a number of brands like Tanishq, Gilli, Carbon, Oyzterbay hitting the jewellery sector everyday thus witnessing an image makeover. diamondss are being branded in a big way with new entrants in the arena. The average women is made to believe that the sparkle of this gem brings in a whole lot difference to their appearance, and of course to their status in society. Some women find that the sparkle is just irresistible, or it is now the ultimate statement of fashion.

Some time back the only metal that was talked about was gold. But today the latest trend that has caught every age group is the fascination for diamondss. To begin with every woman in her dressing wants to stand apart in a crowd. And though her dress and accessories like shoes and handbag helps one to score, it is undoubtedly the jewellery that is the deciding factor in her standing out in a group.

"It was earlier perceived that diamondss are meant only for the super rich. Now things have changed for good". Today even the Malayalis are opting for the white stone rather than the yellow metal they love. In fact, Kochi is turning into a good market for diamondss.

The fast moving goods are the rings, earrings and pendants, which sell like hot cakes. diamondss are often embedded on gold. Whereas the usual practice outside the country is to use 14 carat gold for the purpose, Indians generally prefer 18 carat gold.

Is this new passion getting to you? Here are some guidelines before you take the diamonds-studded road.

Try going through the pieces of jewellery that are displayed in the shop windows and get an idea about the latest designs, the trends and the price range.
Never be afraid to ask questions and take your time looking for the right piece of jewellery.
Fix your budget in advance. It is a good investment option too, with an "at-par buy-back offer" promised by most of the jewellers. But this has to be made sure of while making the purchase.
Keep in mind that two diamondss of the same size may vary widely in quality.
Be aware about the four Cs that is regarded worldwide as the benchmark to decide the quality of diamondss- Cut, Colour, Carat weight and Clarity.

diamondss tend to cost more when it comes with a combination of the four Cs ratings.

Cut' describes the way the facets are angled. Needless to add, the closer a diamonds is cut to ideal proportions, the greater will be its brilliance. Pure diamonds, the experts' say, if such a thing exists, is colour less. The most common colour is yellow, but diamonds can come in any colour. Carat weight refers to the weight of the stone. And clarity is all about the absence of blemish in the stone. The fewer the imperfections, the better the diamonds.

For the last fifty years, synthetic diamondss are being produced mostly for industrial purposes. It is often regarded that it is still more expensive to manufacture diamondss than to mine them. It is believed that whoever in possession of the mighty Kohinoor will one day rule the world. Queen Victoria added the diamonds to her crown, literally. Queen Elizabeth II who inherited the fortunes owns it now and is kept safe in the Tower of London.

Wear one and you are sure to be a point of attraction in a gathering, until another with a better design and size makes an entry, of course!